Questions & Answers: Advertising and the FTC
What does the FTC have to do with advertising?
The Federal Trade Commission protects consumers from false or misleading advertising by making sure that businesses obey the law. If the FTC believes that a person or company has an ad that's untruthful or misleading, they try to get the company to promise, in writing, that they won't do it again. If the company won't agree to stop or change what they've done, the FTC may take them to court to appear before a judge. If the judge finds them guilty, the advertiser will be forced to change the ad, and maybe even refund money to consumers.