Comments of the American Marketing Association Concerning Data Base Workshop -P974806
250 South Wacker Drive
April 15, 1997
Toby Milgrom Levin,
Dear Ms. Levin,
Per our telephone conversation of yesterday morning, the American Marketing Association would like to participate in the Public Workshop on Consumer Information Privacy (June 10-13, 1997).
At this time we are not providing comments for any of the three sessions. AMA has initiated a survey of research presented at AMA conferences, published in AMA proceedings and periodicals as well as information developed through AMA Special Interest Groups. We would like to provide comments as a supplemental document prior to the workshop prior to May 15th if this would be acceptable.
It is our hope that by providing quantitative and qualitative information pertaining to the specific questions raised in the notice that AMA and its members can positively impact the workshop results. An example of this is a paper presented at the 1996 AMA Summer Marketing Educators' Conference entitled: Electronic Bulletin Boards: New Form of Consumer Complaint Behavior. This paper provides a concrete example of a methodology and use of information obtained from consumers in an online environment.
AMA would like to request participation in:
Data Base Workshop -- Request
to Participate, P974806
I am also sending a separate proposal regarding the possibility of cybercasting (audio) the workshop on the internet.
cc: L. Girolarni