PROLOGUE
The following pages are a partial summary of the results of a project conducted by The Boston Consulting Group, Inc. on behalf of eTRUST – a not-for-profit organization co-founded by CommerceNet and the Electronic Frontier Foundation
The purpose of the project was to investigate consumer and business attitudes regarding privacy of personal information online. A further objective was to develop a business model for a privacy assurance entity that would create and enforce guidelines for disclosure of privacy policies and the handling of personal information online
The market survey portion of the project included 9,300 responses to an online consumer survey, 55 responses to an online merchant survey and 17 merchant interviews
The BCG project team consisted of:
- Michael Kleeman – Vice President
- Andy Blackburn – Manager
- Theanne Thomson – Consultant