CONSUMERS INDICATE PRIVACY ASSURANCEHAS GREATER VALUE THAN DISCLOSURE ALONE (II)

Privacy disclosure increases consumer willingness to give information



• If a site discloses its privacy practices, up to 18% of respondents would give information that they otherwise wouldn’t disclose

Assurance of non-dissemination of personal information has a much more significant impact

• If a site assures non-dissemination of personal information, up to 45% of respondents would give more sensitive information they otherwise wouldn’t disclose
• Reflects strong consumer desire to control the spread of their information

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