CONSUMER WILLINGNESS TO DISCLOSE VARIES WITH TYPE OF INFORMATION AND KIND OF BUSINESS
Consumers less willing to disclose
more sensitive information…
… particularly to businesses they have
Consumers generally disclose more information to businesses they have established relationship/are familiar with
They are less comfortable disclosing information to businesses they don’t know well
- Particularly very sensitive information
Leads to an understanding of which types of online businesses could benefit the most from privacy assurance
Registration data (name; email)
Personal info (prod. preferences; job info; date of birth)
Key numbers (SS#; credit cards)
Sensitive info (salary; bank/stock info; medical)
Would give over Internet today
Would give if privacy policy disclosed
Would never give over Internet
Source: BCG/eTRUST Internet privacy survey
Home/work mailing address
Would give if privacy assured