Just a personal opinion:

It seems to me to be a simple matter. If anyone advertises on the Internet, the guarantees should be clearly stated in writing. If not written; then, a notice should be attached somewhat in the same or similar fashion, as the Movie/Television medium - ratings placed in accordance with statements made, obligations and responsibilities clearly defined, and if not - then a disclaimer posted stating there are no guarantees made by this person, company, corporation, and so forth. Thus, consumers would clearly have a choice whether to accept the product(s) based on this type of rating system.

Also, it would most certainly point out the propriety, or lack thereof, by any person(s) advertising on the Internet. As example; ratings might clearly state such things as: This company, person, corporation, does meet the criteria of good, sound business practices; thus, enabling the consumer to make sound investments based on sound business practices.

Thank youl.

R. Halford