Michael Beckley Industry Background Appian Corporation, Editor, Appian Web Personalization Report Direct, author, edit, and sell analyst report on e-commerce infrastructure. Senior consultant for personalization and data warehousing projects. MicroStrategy, Inc., Manager, Analyst Relations Responsibility for product and corporate marketing to the industry analyst community. Responsibilities included strategy and technical briefings, product launch planning, authoring white papers, competitive intelligence analysis, and direct sales support. Published and spoke widely on web data warehousing and business intelligence. MicroStrategy, Inc., Technical Trainer Authored and led customer education and professional certification courses in data warehouse design and MicroStrategy software suite implementation. Responsibilities included managing MicroStrategy Partner Certification Program, delivering guest lectures to MicroStrategy's new employee boot-camp, and mentoring new education employees. MicroStrategy, Inc., Associate Provided pre-sales and production consulting support to banking, insurance, and telecommunications clients. Responsibilities included data warehouse design, demonstration and prototype construction, technical consulting, proposal writing, and partner support. Career Experience ¨ Published the Internet's most comprehensive and in-depth source of information on personalization technology. ¨ Named Contributing Editor of Personalization.com, a leading industry one-to-one marketing forum. ¨ Made numerous presentations and public appearances on behalf of MicroStrategy at trade shows and analyst forums nationwide. ¨ Lectured on data warehousing and decision support at leading firms including Best Buy, Caremark, CIBC, First Union, Freddie Mac, GM, JP Morgan, PG&E, and Sprint. ¨ Specialized in teaching practical design principles to classes that brought information technology staff together with business managers for enterprise-wide data warehouse deployments. ¨ Built demonstration telecommunications decision support solution templates for billing, customer churn, fraud detection, promotions, and traffic analysis applications. Seminars & Publications (Recent) Implementing Personalization Technology, Personalization Summit, Fall '99 [upcoming] The Appian Web Personalization Report, [editor and author of numerous in-depth vendor profiles, case studies, features, and articles], Summer '99 - Ongoing The Ten Rules of Web Personalization, Appian Web Personalization Report, Summer '99 Scalable Decision Support with DB2, IDUG 10th Annual North American Conference, San Francisco, CA, May '98 Education Dartmouth College: BA in Government, cum laude Thesis: US Naval Strategy for the Post-Cold War World |