Millions of consumers are being lured to websites that imitate those of reputable news organizations. The “reporters” on these sites supposedly have done independent evaluations of acai berry supplements, and claim that the products cause major weight loss in a short period of time with no diet or exercise. In reality the websites are deceptive advertisements placed by third-party or “affiliate” marketers. The websites are aimed at enticing consumers to buy the featured acai berry weight-loss products. These fake news operations are the subject of a nationwide law enforcement initiative. Come and learn what the FTC is doing to stop the deception.
|WHAT:||The Federal Trade Commission will hold a press conference on Tuesday, April 19, 2011, at 10:30 a.m. CT, to announce lawsuits against third-party Internet marketers of acai berry weight-loss pills.|
|WHO:||Charles Harwood, Deputy Director, FTC Bureau of Consumer Protection
A representative of the Illinois Attorney General’s Office, which is bringing a separate case against an affiliate marketer of acai berry weight-loss pills
|WHEN:||Tuesday, April 19, 2011,
10:30 a.m. CST
(The room will open 30 minutes early for media set up.)
|WHERE:||Federal Trade Commission, Midwest Regional Office
55 West Monroe Street, Suite 1825
Call-in Information: The toll-free phone number in the U.S. and Canada is (800) 230-1092, the confirmation number is 199194, and the chairperson is Bruce Jennings. The lines, which are for media only, will open at 10:15 a.m. CT. Please reference the confirmation number when joining the call.
|MEDIA CONTACT:||Office of Public Affairs
Midwest Region (Chicago)