The Federal Trade Commission will host a one-day public workshop on Wednesday, May 30, 2012 to consider the need for new guidance concerning advertising and privacy disclosures in today’s online and mobile environments. The workshop will address disclosure challenges that have emerged since the FTC first issued its online advertising disclosure guidance, “Dot Com Disclosures,” 12 years ago, including making clear and conspicuous disclosures in social media and mobile marketing. The workshop also will address mobile privacy disclosures and how they can be short, effective, and accessible to consumers on small screens.
The workshop will be from 8:30 am to 5:00 pm, at the FTC Conference Center, 601 New Jersey Avenue, NW, Washington, DC. It is free and open to the public. The event will be webcast, and pre-registration is not required.
The workshop discussion will explore best practices for advertising and privacy disclosures. It will be used by Commission staff to update the Dot Com Disclosures guidance so that it better illustrates how businesses can provide clear and conspicuous disclosures in the current online and mobile world. Any revisions will be consistent with the goals of the original guidelines and will continue to emphasize that consumer protection laws apply equally to online and mobile marketers, and to other media. The FTC began seeking input for revising Dot Com Disclosures last year.
This is the final agenda for the workshop:
|9:00 am||Welcome & Opening Remarks
Commissioner Maureen K. Ohlhausen, Federal Trade Commission
|9:15 am||Presentation on Usability Research
Jennifer King, Ph.D. Candidate, University of California, Berkeley School of Information
|9:30 am||Panel 1: Universal and Cross-Platform Advertising Disclosures
|11:15 am||Panel 2: Social Media Advertising Disclosures
|12:30 pm||Lunch Break|
|1:30 pm||Panel 3: Mobile Advertising Disclosures
|3:00 pm||Panel 4: Mobile Privacy Disclosures
App Download Overview
|4:30 pm||Closing Remarks
Mary K. Engle, Associate Director, FTC Division of Advertising Practices
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