Date:  10/07/2002  04:56 pm  (Monday) 
From:  "Dr. R. E. Markin" <[redacted]>
To:  FTC
Subject:  Comments regarding ecompetition

Vis a vis casket sales online.  These sites provide a valuable service to the consumer ... the U.S. CITIZEN ... by offering both information and an alternate source for caskets other than the typical 500-1400% markup charged by the largely unregulated funeral homes.  Consumers can see funeral products along with REASONABLE prices for same and either A) buy from a retailer or B) at least have an idea what the casket SHOULD cost when they visit the funeral home. 

Limiting casket retailers offering their products online would be a defacto violation of the retailers' freedom of speech and an unfair restriction of fair trade in an industry that thrives on sweetheart legislation (Louisiana, Virginia, etc) and the near utter lack of oversight.

We at the Funeral Help Program assist thousands of consumers each year, many of whom simply cannot afford the average $10,400 a funeral with burial costs in the USA today.  www.funeral-help.com  The internet is many families' only source of objective, non-industry, advice and alternatives.  Please keep it free.

Dr. R. E. Markin
Author, "The Affordable Funeral: Going in Style, Not in Debt"