Federal Trade Commission Received Documents July 1, 1996 P894219 B18354900194 ABLONDI, FOSTER, SOBIN & DAVIDOW, P.C. ATTORNEYS AND COUNSELLORS 1130 CONNECTICUT AVENUE, N.W. SUITE 500 WASHINGTON, D.C. 20036 TELEX 292002 IAPC TELEFAX (202) 296-3922 TELEPHONE (202) 3355 BY HAND DELIVERY Office of the Secretary Federal Trade Commission Room 159 Sixth and Pennsylvania Avenue, N.W. Washington, D.C. 20580 Re: "Made in USA" Policy Comments, FTC File No. P894219 Dear Commissioners: This post-workshop submission is filed with the Federal Trade Commission on behalf of The Stanley Works ("Stanley") in connection with the Commission's consideration of its standard for the advertising and labeling of products with Made in USA or similar representations. Stanley has steadfastly opposed the Commission's "all or virtually all" standard and urges the Commission to abandon it. In today's global sourcing, manufacturing and marketing environment, the standard is obsolete, arbitrary, and a disservice to both U.S. manufacturers and consumers. As currently construed, the "all or virtually all' ' standard prevents manufacturers like Stanley who use one or more foreign components in making a finished article in the United States from proudly representing that their products are Made in USA. It deprives consumers of the information that all the physical qualities and performance characteristics that make the product useful and desirable to them are the result of American labor, technology and capital equipment. In its stead, Stanley, in its pre-work shop comments dated January 18, 1996, urged the Commission to adopt the "substantial transformation" test established by the Supreme Court in 1907, a rule that has gained worldwide acceptance as the best and fairest method for determining a product's country of origin, and a rule that has grounded country of origin determinations by the courts and the U.S. Customs Service. This would result in a desirable symmetry between two complimentary laws designed to protect American consumers -- section 304 of the Tariff Act of 1930, as amended, and section 5 of the Federal Trade Commission Act. The Commission's March 26-27 workshop on the issue demonstrated that an arbitrary "all ABLONDI, FOSTER, SOBIN & DAVIDOW, P.C. 2 or virtually all" standard has few supporters, but also demonstrated that the many industries and individual companies encouraging the Commission to adopt a new approach were divided on just what that standard should be and how the FTC should offer guidance. Under the circumstances, Stanley welcomed the suggestion that industry representatives be given time to explore whether the FTC's Environmental Marketing Guides might serve as a model for similar U.S. Origin Guides. Stanley actively participated in an ad hoc group of industry associations and companies which explored and developed the Guidelines for Making U.S. Origin Advertising and/or Labeling Claims, submitted to the Commission today. The Stanley Works supports both the content and the principles contained in the proposed guide. We urge the Commission to study the proposed guide carefully, and hope that the Commission will use this work product in drafting the official FTC guidance on this issue. The Stanley Works appreciates the opportunity to participate in this important effort and would be pleased to assist the Commission in any future activities addressing the "Made in USA"standard. Sincerely Richard H. Abbey On behalf of The Stanley Works New Britain, Connecticut