Federal Trade Commission
Received Documents
Oct 13 1995
B18354900327
Secretary

October 1, 1995

Federal Trade Commission
Office of the Secretary
"Made in the USA"
6th Street and Pennsylvania Avenue NW
Washington, D.C. 20580

Reference: USA Today article, July 14, 1995

Dear Sirs:

     The referenced article mentioned the FTC was seeking comments on what consumers
think "made in the USA" means.  To me, "made in the USA" means the product goes through
final assembly in the United States and has more than 50% of its total content produced in the
USA.  Content meaning the value of the raw materials, labor, and other costs to get the product
through the final point of assembly and ready for distribution.  I would prefer to see the product
label that identifies "made in the USA" state the real percent content made in the USA, e.g., 70%
USA content, etc.  An alternative label could be  more than 70% USA content, more than 80%,
etc.'

     It is very important to my family to have this information displayed on products.  We
consciously shop for products that meet our needs for value - price and quality.  Having done
that, when making a choice in the market, I want to make purchases on this priority: 1) the
product is made in the USA, 2) the product is made in North America, and 3) the product is
imported from a nation that trades with the USA on an equal and honest basis.  I attempt to avoid
any purchases that do not meet my criteria for value and country of origin.  I rely on the product
label to give me this basic buying information.


Sincerely,

J. Richard Gordon
16931 Park Hill
Dallas, Texas 75248

214-931-7530