|Received:||6/9/2005 3:04:11 PM|
|Organization:||Tech Central Station|
|Agency:||Federal Trade Commission|
|Rule:||Food Marketing to Kids Workshop|
|Docket ID:||To Be Added|
|Attachment:||516960-00033.pdf Download Adobe Reader|
Comments:No doubt if the Center for Science in the Public Interest had its way, they would remove the bell from the Good Humor truck. After all, doesn't it trigger an irresistable Pavlovian response among children, make too much noise and pose a traffic hazard, too? I am being facetious, of course. But then the attacks on marketing as the key to childhood obesity are jokes themselves. As I wrote in the attached column after CSPI presented its guidelines, the evidence that marketing does much more than shift interest between brands is weak.