<HTML> <HEAD> <title>WebForm1</title> <meta name="GENERATOR" content="Microsoft Visual Studio .NET 7.1"> <meta name="CODE_LANGUAGE" content="Visual Basic .NET 7.1"> <meta name="vs_defaultClientScript" content="JavaScript"> <meta name="vs_targetSchema" content="http://schemas.microsoft.com/intellisense/ie5"> <META http-equiv=Content-Type content='text/html; charset=UTF-8'> </HEAD> <body > <TABLE id="Table1" cellSpacing="1" cellPadding="1" width="100%" border="0"> <TR> <TD><b>Comment Number:</b></TD> <TD>522852-01118</TD> </TR> <TR> <TD><b>Received Date:</b></TD> <TD>5/4/2006 7:09:16 PM</TD> </TR> <TR> <TD><b>Organization:</b></TD> <TD></TD> </TR> <TR> <TD><b>Commenter:</b></TD> <TD>Reid, Fred</TD> </TR> <TR> <TD><b>State:</b></TD> <TD>AZ</TD> </TR> <TR> <TD><b>Agency:</b></TD> <TD>Federal Trade Commission</TD> </TR> <TR> <TD><b>Rule:</b></TD> <TD>Proposed Information Requests to Manufacturers of Alcoholic Beverages</TD> </TR> <TR> <TD><b>Docket ID:</b></TD> <TD>PO64505</TD> </TR> <TR> <td colspan='2'>No Attachments</td> </TR> </TABLE> <hr/> <b>Comments:</b><br/><br/> Chairman Deborah Platt Majoras Federal Trade Commission - Office of the Secretary Room H-135 (Annex J), 600 Pennsylvania Avenue, N.W. Washington, DC 20580 Dear Chairman Majoras, I'm a recovering alcoholic nearing 30 years' sobriety as well as a citizen and taxpayer. I support the FTC's intention to undertake a new report reviewing alcohol industry advertising practices and compliance with voluntary advertising codes. I urge the FTC to issue a stronger and more detailed report than those released in 1999 and 2003. The federal government doesn't do nearly enough to monitor alcohol industry marketing. Self-regulation by the industry is clearly insufficient, given the well-documented, repeated failures of alcohol manufacturers to adhere to voluntary guidelines. UNTIL YOU'VE BEEN THERE, AND STUDIED ADDICTION FROM THE INSIDE, it's impossible to understand how slick advertising successfully "triggers" craving in recovering people -- we teach each other how to handle this -- and creates all the attractions that will being kids into the market of heavy, reckless extreme drinking. Industry cautionary ads do, I believe, have some utility in helping less-impulsive youngsters to think before risking. But they have no power to erase the ad-triggered impulses of more unstable youthful drinkers. PLEASE GET ON TOP OF THIS NOW. In more that 20 years of volunteer service with treatment providers I have seen great strides, but we have to police the distillers and brewers firmly and consistently to force them to direct their marketing toward the over-24 population who have developed some judgement to protect themselves against dangerous drinking behaviors. Thanks! </body> </HTML>