Submission Number: 00052
Received: 4/13/2011 4:29:31 PM
Commenter: M Beerling
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
1) Studies show that alcohol advertising may predispose young people to drinking.
2) For every "just say no" or "know when to say when" public service announcement, young people will view 25 to 50 beer and wine commercials.
3) Recent advertising expenditures in the United States for beer, wine and liquor combined ($1.4 billion) totaled about 20 times the amount spent on milk ads ($70.5 million). A total of $910.4 million was spend on beer ads, $135.2 million on wine ads, and $377 million on liquor ads.
4) Each year, college students spend approximately $5.5 billion on alcohol - more than they spend on soft drinks, milk, juice, tea, coffee and books, combined.
5) The models on the beer commercials are always young, thin and beautiful. But alcohol IS AN ADULT DRINK AND has plenty of calories. Drinking it will not make your beautiful.
6) Advertisements feature celebrities and sports figures. But drinking will not make you famous or athletic.
7) Alcohol advertisers are trying to be more responsible by telling you not to drink and drive. However, drunk driving is not the only way alcohol can affect your life.
8) Advertisers hope you won't stop and think when you see their ads. Don't be conned. Use your best judgement and learn the facts.