Submission Number: 00054
Received: 4/13/2011 9:39:15 PM
Commenter: Jean Hickman
Agency: Federal Trade Commission
Initiative: Alcohol Reports: Project No. P114503
Attachments: No Attachments
Beverage alcohol manufacturers definitely should not market to teens. Too many people think that alcohol is not an issue, but if the marketing makes it look "fun" or that will make one more "courageous" then teens (who are swayed by advertising) will think it is ok to consume. And they will not stop with one social drink - they will drink to excess. I also think you should curb advertising to college-age students.
Please listen and stop the advertising.