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<tr><td><b>Comment Number: </b></td><td>526363-00008</td></tr>

<tr><td><b>Received: </b></td><td>11/6/2006 10:36:25 AM</td></tr>

<tr><td><b>Organization: </b></td><td></td></tr>

<tr><td><b>Commenter: </b></td><td>dan duncan</td></tr>

<tr><td><b>State: </b></td><td>MO</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Alcohol Reports</td></tr>

<tr><td>No Attachments</td></tr></Table>

<hr><P><b>Comments:</b></p>I respect and support the free enterprise system of the United States and understand it to be one of our greatest strengths...however, just like in any other aspect of business and social interaction, it is sometimes necessary for the government to put logical constraints and restrictions on business practices where there is the possibility of potential harm, etc. Such is the case of alcohol advertising. The billions of dollars spent on alcohol advertising and the manner in which it is promulgated, has an undeniable impact on the social regard of the use of alcohol including our youth. That advertisers are allowed free reign and "self-imposed" policing of their advertising practices, no longer makes sense by virtue of their irresponsible practices. We pay much lip service to the importance of our greatest resource, our youth but if we fail them in protecting them, we fail them, period. I urge the FTC to strengthen its policies and practices as it regards the alcohol industry's advertising practices where youth are concerned and to stand up to the industry's powerful lobbying abilities. 

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