|Received:||11/7/2006 2:04:39 PM|
|Agency:||Federal Trade Commission|
Comments:One of the many concerns that I have regarding alcohol advertising that is aimed at a youth market is the production and sale of t-shirts and other clothing items with alcohol brands prominently advertised on the front. These t-shirts are sized for preteen through adults, and sold in the sections of stores where teens shop. It seems the alcohol industry is running its own "social norms" campaign--trying to create the impression that "cool" young people drink their brand.