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<tr><td><b>Comment Number: </b></td><td>526363-00029</td></tr>

<tr><td><b>Received: </b></td><td>11/8/2006 1:18:47 PM</td></tr>

<tr><td><b>Organization: </b></td><td>Family Strengths Network</td></tr>

<tr><td><b>Commenter: </b></td><td>Susan Mack</td></tr>

<tr><td><b>State: </b></td><td>NM</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Alcohol Reports</td></tr>

<tr><td>No Attachments</td></tr></Table>

<hr><P><b>Comments:</b></p>

The FTC should strengthen reporting on alcohol advertising to youth age 12 - 20 by collecting and reporting information on brand- and company-specific advertising expenditures to this specific age group. 


The 12 to 20-year old segment of the underage demographic is by far at greatest risk for underage drinking and for exposure to alcohol advertising. Moreover, standard sources for measuring audience demographics for magazines and radio do not even include the under-12 population. 


I also call upon the FTC to collect data on marketing to the Latino community, or at least report separately on Spanish language advertising in all categories, since such advertising is quite clearly distinguishable as aimed at the Latino demographic.

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