<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.0 Transitional//EN'>

<html><head><title>535221-00102.htm</title>

<meta name='vs_defaultClientScript' content='JavaScript'>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

<meta name='vs_targetSchema' content='http://schemas.microsoft.com/intellisense/ie3-2nav3-0'>

<meta name='Originator' content='CommentWorks'></head><body><Table>

<tr><td><b>Comment Number: </b></td><td>535221-00102</td></tr>

<tr><td><b>Received: </b></td><td>6/30/2008 9:11:47 PM</td></tr>

<tr><td><b>Organization: </b></td><td>CONSUMER AWARENESS INSTITUTE - and JON TAYLOR &amp; CO. - and advisor, Pyramid Scheme Alert</td></tr>

<tr><td><b>Commenter: </b></td><td>Jon Taylor</td></tr>

<tr><td><b>State: </b></td><td>UT</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Business Opportunity Rule</td></tr>

<tr><td><b>Attachments:</b></td><td><a href='535221-00102.pdf'>535221-00102.pdf</a>&nbsp<a href='http://www.adobe.com/products/acrobat/readstep2.html' target = _blank >Download Adobe Reader</a><br></td></tr></Table>

<hr><P><b>Comments:</b></p>Ron K. Williams (Comment #535221-00011, dated May 22) is merely parroting the DSA in its comments applauding the exemption of MLM (which they call “direct selling”) from RPBOR. For the facts and a correct and consumer-oriented rebuttal of the points they make, see attached rebuttal of DSA comments by Consumer Awareness Institute – Comment #535221-00091.  Respectfully submitted, Jon M. Taylor, MBA, Ph.D., Pres. CONSUMER AWARENESS INSTITUTE, and Pres., Jon Taylor &amp; Co., 291 E. 1850 South, Bountiful, UT 84010.   Email:  jonmtaylor@juno.com</body></html>