Comment Number: 522418-10010
Received: 7/15/2006 3:54:44 PM
Organization: lia sophia
Commenter: liane stressenger
State: NH
Subject: Business Opportunity Rule
Title: Notice of Proposed Rulemaking
CFR Citation: 16 CFR Part 437
No Attachments

Comments:

Liane Stressenger R.N. lia Sophia Independent Advisor  July 14 2006 Dear Sir or Madam: I am writing this letter because I am concerned about the proposed Business Opportunity Rule R511993. I believe that in its present form, it could prevent me from continuing as an Independent Advisor for lia Sophia of Bensonville Ill. I understand that part of the FTC’s responsibilities is to protect the public from “unfair and deceptive acts or practices,” yet some of the sections in the proposed rule will make it very difficult, if not impossible, for me to sell quality jewelry from lia sophia. I have been a lia Sophia independent advisor for 6 months . Originally, I became an advisor in my company because I felt the products were exceptional and I wanted to earn some additional income. This income has become an important aspect of my ability to meet the monthly budget for my family. The future of my family has become partially dependent on the stability of the direct selling industry. One of the most confusing and burdensome sections of the proposed rule is the seven-day waiting period to enroll new Advisors . While a sales kit only costs $149.00 people are buying TVs, cars, and other items that cost much more and they DO NOT have to wait seven days. This waiting period gives the impression that there might be something wrong with the company or the compensation plan. I also think this seven-day waiting period is unnecessary, because lia sophia has a 90% buyback policy for all products including sales kits purchased by a salesperson within the last twelve months. Under this proposed waiting period requirement, I will need to keep very detailed records when I first speak to someone about establishing independent selling with lia sophia and will then need to send in many reports to my company headquarters. This can impact my earnings and in turn increase cost to customers as well as to myself. Something I consider a major negative impact and burden as in independent advisor. The proposed rule also calls for the release of any information regarding lawsuits involving misrepresentation, or unfair or deceptive practices. It does not matter if the company was found innocent. Today, anyone or any company can be sued for almost anything. It does not make sense to me that I would have to disclose these lawsuits unless my company has been found to be at fault.. Otherwise, lia sophia and I are put at an unfair advantage even though neither I or the company have done nothing wrong. Finally, the proposed rule requires the disclosure of a minimum of 10 prior purchasers nearest to the prospective purchaser. I am glad to provide references, but in this day of identity theft, I am very uncomfortable giving out the personal information of individuals (without their approval) to strangers. Also, giving away this information could damage the business relationship of the references who may be involved in other companies or businesses including those of competitors. In order to get the list of the 10 prior purchasers, I will need to send the address of the prospective purchaser to lia Sophia headquarters and then wait for the list. I also think the following sentence required by the proposed rule will prevent many people from wanting to sign up as a salesperson - “If you buy a business opportunity from the seller, your contact information can be disclosed in the future to other buyers.” People are very concerned about their privacy and identity theft. They will be reluctant to share their personal information with individuals they may have never met. I appreciate the work that the FTC does to protect consumers, yet I believe this proposed new rule has many unintended consequences and there are less burdensome alternatives available to achieving your goals. Thank you for your time in considering my comments. Respectfully, Liane Stressenger