| Comment Number: | EREG-259 Docket:04-06268 |
| Received: | 4/23/2004 1:41:42 PM |
| Organization: | Bridgeworks Inc. |
| Commenter: | Kristen Adler |
| State: | NM |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,Your efforts to curb the problem of unsolicited bulk email are much appreciated. However, I am concerned about the proposed requirement for merchants to maintain suppression lists.The problems and costs associated with this idea are numerous, and so much damage will be done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully.I am not condoning the use of spam in any way. However, there are businesses using email legitimately and respectfully, in ways that benefit their customers.Requirement of the use of suppression lists willseriously damage many of the legitimate publicationsavailable on the net. My specific concern is for harm topublishers who require permission from the consumerprior to adding them to any list.They're not who CAN-SPAM was designed to put out ofbusiness, but this requirement will very likely havethat effect.There's also the potential for significant harm toconsumers because of the problem of properly knowingtheir intent when they unsubscribe from a list. On topof that, these suppression lists could easily fall intothe hands of spammers, leading to more spam instead ofless.I am very concerned with, and surprised by, the potential problems this ruling could involve. I urge you in the strongest possible terms to reconsider its implementation in light of these problems.Respectfully,Kristen AdlerNew Mexico, USA