Comment Number: EREG-441 Docket:04-06268
Received: 4/23/2004 1:41:47 PM
Organization: Academy of Life Management
Commenter: Gwyneth McNeil
State: UT
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,I am pleased that efforts are being made toward stemming the tide of spam (unsolicited bulk email). However, I am VERY concerned about the proposal, as it now stands, to require merchants to maintainsuppression lists.I run a small business and I am putting a lot of effort into building legitimate, permission-based, email lists for the purposes of legitimate email marketing. From what I see of the proposed legislation, there are many problems and costs associated with it, and much damage would be done to consumers and businesses if it is implemented. I urge you to re-consider.From my standpoint, a requirement to use suppression lists will seriously damage my legitimate publications and business efforts on the net. I already require permission from the consumerprior to adding them to any list.I realize that legitimate businesses, like mine, are not the parties who CAN-SPAM was designed to put out of business, although it very well might.Also, I see potential for significant harm toconsumers, because of the challenge of properly knowing their intent when they unsubscribe from a list. I have additional concern that these suppression lists could easily fall into the hands of spammers. Hence, this proposal, as is, could very well lead to more spam - instead of less. Because of the potential problems thisruling could involve, I urge you, please, to re-consider its implementation, and allow for changes to be made that could address my stated concerns.With Respect,Gwyneth McNeil*REDACTED PERSONAL INFORMATION* Salt Lake City, Utah, USA