Comment Number: EREG-753 Docket:04-06268
Received: 4/23/2004 1:41:52 PM
Organization: GenerateYourWealth
Commenter: Eric Dill
State: NY
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008To the Commissioners,I applaud your efforts to curb the problem ofunsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists.There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully.Requirement of the use of suppression lists willseriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list.They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect.There's also the potential for significant harm toconsumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less.A multi-program autoresponder/newsletter (like mine at http://www.GenerateYourWealth.com) would have to send the opt-out subscriber to every program that subscriber received prior to opting out. This may seem like a reasonable thing to do until... You consider that the opt-out subscriber could potentially be a top income earner in one (or more) of those programs. This in itself should be enough to cause this ruling to be rejected!Also, some opt-in list brokers will sell the same opt-in subscriber to 2 (or more) opt-in list purchasers. Just because an opt-in subscriber wishes to be removed from one autoresponder sequence does not necessarily mean that that opt-in subscriber wants to be removed from ALL autoresponder sequences that they were uploaded into.I was quite surprised at the potential problems thisruling could involve, and urge you in the strongestpossible terms to reconsider its implementation in light of these problems,Respectfully,Eric Dill New York, USAP.S. People who do not like spam can simply download a simple application to block 99.9% of the spam that arrives in their ISP email accounts.Zaep can be found at: http://www.RhinoSoft.comP.P.S. What some call SPAM, others call USEFUL INFORMATION! Most opt-in list subscribers will click on an autoresponder removal link or send an email asking to be removed if there is a problem with the removal link that they can not solve.