|Received:||3/19/2004 12:37:16 PM|
|Organization:||Breathe Interactive / WestWayne, Inc.|
|Agency:||Federal Trade Commission|
Who is the sender if: *The sponsor of a newsletter whose primary purpose is informational content? *One of multiple advertisers in a promotional e-mail that would be sent regardless of your advertising participation? *An advertiser in part of a transactional or relationship message sent from a third party, such as an ad appearing in an account balance statement? *If I am a marketer with an email house file and someone unsubscribes, must I apply that supression to an email list rental campaign? *If I rent an email list, and someone unsubscribes, must I collect and apply that supression to all other email list rentals? *If I run an incentive program or sweepstakes and collect an email address from someone who previously unsubscribed, can I reengage her with regular commercial email? There are so many questions with this law that we all struggle to understand how to comply. We are dealing with these questions, encrypted files, email lists as private assets, rented lists, mulitple products/divisions within a company, how to maintain a master database accross different agencies and in-house files, and more.