Comments:

E.2 If the friend simply forwards an email to an individual that he knows personally and receives no compensation for doing so, then there is no problem. However, if a marketer sends the email for the person, or obtains the email address from the person and then sends an email, then they should be bound by the act. E.2.5 If he is compensated. I personally have seen no change in the volume or content of spam since the act has taken place. In reality, this act will not have the desired effect unless it is a global initiative as most companies will simply move these activities off-shore. Also, I am not sure how this applies to individuals who are selling products from their homes without a business identity.