Comments:

Transactional relationships must require a more active initiation of the relationship than merely visiting the web site from which the sender, via the use of cookies, harvests email addresses. Requests for information and/or advertising must be made with informed consent on the part of the requestor and not linked to any other aspect of service, such as requiring log-in to obtain information from other areas of the web site. Email containing the sender's name must be required to bear the real name of the sender as well as ensuring that the name on the email is, in fact, a real person.