|Received:||3/21/2004 6:41:15 AM|
|Organization:||The Pepper Gal|
|Agency:||Federal Trade Commission|
I have a catalog mail order business. I do not send e-mail advertisements as I hate the daily waste of time it causes me as a recipient. I use e-mail to contact a CUSTOMER regarding a problem with an order or in response to their questions. There is nothing on my web site that tracks anyone visiting. If they are interested in a relationship they can request a catalog. Advertising can be done along with their order and they can choose to trash it. Only agreement to purchase should establish a relationship not a visit to a site. A name on an e-mail is useless to a business. Blocking incoming e-mails from those not on your address list is useless unless you are regulating a young child. Opening e-mails to determine their value and then trashing them is very time consuming and you should not be forced to do so. I daily forward e-mails to the government in the hopes that they can track con artists and hackers. I also forward them to my current provider who does nothing with them. Their only solution is to block all those not in your address book. A business can't do that. I don't know of any individual or business that wants unsolicited e-mails except from friends and family. As stated previously, looking at a web site or surfing for web sites should not be allowed to create cookies or trackers to open someone up to unsolicited advertising. Entering a contest to win a specified prize does not give the advertiser a transitional relationship. E-mail is a wonderful method of communication and should not be abused.