|Received:||3/22/2004 11:19:35 PM|
|Organization:||Health and Medical Research Foundation|
|Agency:||Federal Trade Commission|
The sender should be held responsible for his/her statement as to the commercial aspect of the email in a manner similiar to the FTC's evaluation of other deceptive trade rules. If we deceive with our statement of the commercial nature of the email, it should be subject to the penalities of any deceptive trade practice. Many of the "opt out" features are difficult if not impossible to execute--this is deceptive as the content of the email and the sender should be held responsible for deceptive opt-out procedures. Your questions should include a "I don't know option" since many of the questions you ask are beyond the understanding of the average consumer. Dichotomizing items into Yes and No can lead to significant distortions when interpreting the responses. In fact, the more I read your questionnaire the more I think you are going to get random or unrepresentative responses. We need a "don't know" categogy.