Comments:

As an end-user, I am very concerned that the FTC might implement (or permit states to implement) a DNE registry. This is a bad idea, and should be stopped immediately. There will be no way to ensure the security of such a registry, and it will penalize senders of "legitimate" email (email I want to read) while helping spammers illegally obtain more addresses to spam. Please issue a report that stops any DNE from being implemented. In addition, I am concerned that I will no longer be able to forward articles to friends simply because companies can't figure out how to allow my friends to opt-out of email. I view this type of marketing as entirely my choice, and I should not be stopped (nor should I have to wonder why my friends might not have seen something I sent them). I take responsibility for annoying my friends if this would annoy them. I'm sure they'll let me know if I should stop. Finally, I like receiving information from some companies about a product which might be of interest. I generally would be more likely to notice this type of message in what you're calling a transactional email. I don't think adding an offer to this type of email changes it's purpose, nor do I want to stop receiving these. Please make sure your definitions take this under advisement. I'm in the marketing industry and I'm an end user who receives quite a bit of spam. I would love a magic bullet that could stop spam - but CAN-SPAM isn't a magic bullet. I believe that a combination of technology solutions (such as those currently being proposed by Microsoft, AOL and others) will stop spam when combined. What I need CAN-SPAM to do is make it easy to prosecute true spammers - those individuals or companies who ignore opt-out requests. Everything else is legitimate marketing and should be permitted.