|Received:||3/29/2004 2:27:08 PM|
|Organization:||Leadkeeper, Inc. dba The Newsletter Place|
|Agency:||Federal Trade Commission|
A3-The intent of an email campaign is readily apparent when taken in context of the message itself. Should content promoting or inducing purchases exceed 25% of the email content, then the email should be considered commercial email. B1- A relationship message should not have to be tied directly to a transaction. For example, a monthly newsletter is a relationship tool designed to provide value to both the reader and the sender. E2- There is a distinct difference between pure send-to-friend campaigns and those that provide incentives for forwarding. Pure send to friend emails should not be regulated. Incentivized send to friend campaigns should be considered commercial email. E4- The sender's "from" line needs to provide enough information to the reader that they can distinguish who the sender actually is. Using a real name means nothing, as most spammers make up names all day long. F1- A do not email registry will ensure that many necessary emails do not get sent, while spammers will continue to operate. This is unnecessary and will only aggravate the current situation. F2- Rewarding informants will only result in a waste of time, resources and labor. F3- The legislation is a monumental blunder. Any attempt to regulate the use of the Internet for communication will only serve to punish legitimate users while rewarding spammers. People who have no ethics will have no problem circumventing any regulatory solutions.