|Received:||3/29/2004 7:21:42 PM|
|Agency:||Federal Trade Commission|
In regards to E.4.2, there is a display version of a from address and the actual email address that is used. For example, "Tom Burke" <firstname.lastname@example.org>, Tom Burke is the display name and email@example.com is the actual email address. The "display from" should accurately represent the sender, but the actual email address need not represent the sender. That is because many senders use third parties to send their email, and the actual email address used to do the mailing may be that of the transmitter, not the sender. With regards to the Natioanl Do Not Email Registry, I firmly believe that it should not be implemented because it will not stop fraudulent email but it will severely impact legitimate email marketers. The worst spam is sent people who are completely disregarding the current can-spam act by using fraudulent headers and not providing/respecting an option to subscribe. If the current legislation is appropriately enforced, spam will be greatly curtailed. A Do Not Email registry will hurt legitimate marketers and curtail e-commerce overall.