|Received:||3/30/2004 4:24:44 PM|
|Agency:||Federal Trade Commission|
CAN-SPAM legislation has shown an inability to enforce and impact the illegal activity of SPAMMERS. It has, however, adversely affected the ability of legitimate e-commerce and the bottom line of what prior to the ruling was a viable, affordable, and affective direct mail alternative to servicing customers and growing business. We are a legitimate publishing company. Our business model is based on delivering premium news products, both print and online, and the very viability of our company relies heavily on the ability to report and deliver news, information, analysis, and business opportunities to a vast market. We have been diligent in our efforts to not only fully comply with the law, but the means by which we have developed our contact lists are all through legitimate channels and we have a pre-existing business relationship with then, having emailed them with option to unsubscribe. Our distribution of valuable information for a highly targeted niche market provides education and a better-informed professional. The potential impact of limiting our distribution through various arbitrary limitations or do-not-email registry lists could be devastating to our company and small businesses throughout the nation.