|Received:||3/31/2004 1:01:03 PM|
|Agency:||Federal Trade Commission|
The default DNE registry should be opt-out. In other words, all e-mail addresses should be considered to have opted to be in the Do Not Email registry unless they specifically object to be included. The on-going proliferation of new e-mail addresses means that maintaining an updated DNE registry will be difficult or impossible unless the default is to include all e-mail addresses. In this case, only the e-mail addresses that are actually willing to receive UCE will be in the registry. Furthermore, the "From:" line must clearly reflect a true e-mail address that is receiving e-mail and that is guaranteed to continue to receive e-mail for the reasonable life of the UCE.