|Received:||4/1/2004 12:23:07 AM|
|Agency:||Federal Trade Commission|
Two additional general comments on Reports. 1) There will have to be significant work done to get email users to trust opt out links and addresses. The current impression of anybody who knows about the way spam works is sure that any opt out request will unleash a flood of email upon that address, if not by the original company, then by a company that buys 'active addresses' from the company that received the opt out request. Enforcement on the rule that companies not sell addresses that have opted out will be challenging because of the number of companies doing mailing, but it is absolutely vital. Perhaps less so with a "Do Not Spam" registry, but without such a registry, a user must have a way to opt out of marketing lists that contain his/her email address. I know that I for one have an email address I'd like to keep around on lists that result in 200 messages a week. The particular companies that email me always vary, so it seems that a company by company opt out method will not be effective. 2) The subject labeling requirements must be very specific to allow for computer based filtering of email. Any flexibility in this labeling requirement will mostly negate the benefits of labeling commercial email.