|Received:||4/5/2004 3:05:15 PM|
|Commenter:||Angus Glover Wilson|
|Agency:||Federal Trade Commission|
B. Add "affirmative consent" (i.e. opt-in) newsletters to this category. It keeps with the spirit of the law and rewards good behavior. It also exempts opt-in newsletters from one of CAN-SPAM's stickiest wickets: Does an advertiser in an ad-supported newsletter count as a "sender," and is a newsletter in violation of the law if a subscriber opts out of mailings from a specific advertiser but not the newsletter itself? E.2 Forward-to-a-friend campaigns should be acceptable, providing there is no material inducement or incentive to do so. Increasing the original recipient's chances of winning a prize or assigning a bounty to the number of messages forwarded encourages indiscriminate forwarding and a subsequent increase in the volume of unwanted e-mail. As one-off emails, it makes no sense to have an opt-out 1. National Do Not Email Registry: is technically unfeasible to build and enforce; is technically prohibitive for companies to adhere to; is potential email address security high risk; would not effectively reduce spam originating from overseas or or hidden sender identity. 2. A system for rewarding those who supply information about CAN-SPAM violations: will lead to the enforcement agency being inundated with claims - spurious, half-spurious and true.