Comment Number: OL-102299
Received: 4/9/2004 10:46:30 AM
Organization:
Commenter: Klein
State: NC
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

I appreciate you listening to public comments to get a better understanding of complicated issue. This act could have very costly ramifications if it is enforced poorly and if it is enforced successfully could successfully reduce SPAM. The costly ramifications of poorly enforcing this issue include: *Thousands and thousands of honest and hard working small online business owners have to close their business. (These entreuprenuers are the same ones that fueled the success of the internet during the 1990's. * Email could become non-existant for even relationship messages. * Online marketing will be forced offline because of the costs of advertising and this could seriously impact the economy. The biggest problem facing the CAN SPAM act: The biggest problem is implementing actions that do nothing to stop spammers, but they do hurt legitimate marketers. Legitimate marketers are those who build 100% opt-in lists by having peole subscribe to their lists. These marketers are the people that fuel the internet. By forgetting them and only thinking about big business the FTC will fall into a major pitfall. What needs to be done: A recent issue that caused me to contact you about this issue above all else is the abolishment of list owners (with 100% opt-in) ability to endorse other people's products to their list. This is a huge, huge, huge, part or most successful website marketers products. The impact of interpreting the legislation so this is abolished will send thousands and thousands of people out of business... and do NOTHING to stop spammers. The bottom line is that I hope the FTC will take into consideration small business owners as they interpret the CAN SPAM act. Respectfully submitted, Mr. Klein