| Comment Number: | OL-102564 |
| Received: | 4/14/2004 3:31:30 AM |
| Organization: | Traynor Kitching & Associates |
| Commenter: | Ian Traynor |
| State: | Not in the US |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I agree with your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There are many pitfalls associated with this plan Even though I am based in the UK, I still comply with the CAN-SPAM regulations. Suppression lists, in my opinion, would damage the interests of both consumers and legitimate businesses. Most legitimate businesses who send out emails in quantity already have automatic unsubscribe mechanisms. Requirement to use a central suppression list would place an unnecessary burden on these businesses. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Ian F Traynor York, North Yorkshire, England