Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 Dear Commissioners, Thank you for your efforts to reduce spam email. I'm more than a little concerned about the proposed requirement for business owners such as myself to maintain suppression lists. Many Internet business owners are just one man operations, like myself. Because of the difficulties and costs I and my fellow small Internet business owners would incur because of this idea, not to mention the damage that would be done to consumers and businesses alike, I feel I must urge you to consider this matter most carefully. Requiring the use of suppression lists will seriously damage many of the legitimate publications available on the Internet. I publish an Internet marketing newsletter that is only sent to those that double opt-in now and my specific concern is for harm to the publishers, like myself, who require permission from the consumer prior to adding them to any list. Legitimate publishers like myself are not who CAN-SPAM was designed to put out of business, but implementing this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. But beyond that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. The potential problems this ruling could involve is staggering. I urge you in the strongest possible terms to reconsider its implementation in light of these problems. Sincerely, Mark A. Ungvarsky Secure Marketing LLC http://www.securemarketingsolutions.com PO Box 3024 910 W. Gray St. Elmira, NY 14905-0024 Phone: 607-731-8979 Fax: 607-732-4723 Email: Mark@SecureMarketingSolutions.com