| Comment Number: | OL-102864 |
| Received: | 4/14/2004 12:49:55 PM |
| Organization: | |
| Commenter: | Robert Hurwitz |
| State: | NY |
| Agency: | Federal Trade Commission |
| Rule: | CAN-SPAM ANPR |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, Speaking as a writer & publisher of interactive multi-media, I wish to bring to your attention my concerns about the effectiveness and enforcement of the CAN-SPAM Act, specifically the proposed requirement for on-line merchants to maintain suppression lists. You may not have realized that there are hidden and unforseen problems associated with this Act, the result of which might cause greater harm to the very consumers the CAN-SPAM Act is meant to protect, and even more damage to the only consistantly growing component of the "American Economy"; that of businesses legitimately and ethically using online marketing to reach and respond to the rapidly changing tastes and concerns of the "American Public". There is a growing consensus among many serious professionals that requirement of the use of suppression lists will seriously damage and/or put out of business, the many legitimate publishers who do require permission from the consumer prior to adding them to any list. Since they're not the legitimate target for whom the writers of the CAN-SPAM ACT designed to put out of business, the requirement as it stands will very likely have negative effect on law abiding and ethical marketers, while in effect giving a competitive advantage to the "Anti-American/Anti-Market/Anti-Democratic" spammers, who will continue to abuse the system, attempting like the "Gangsters" and "Terrorists" that they are, to profit from the principles of openess and freedom of which our markets (and by extension, the Internet) operate by. I must reitterate the concern I have with the potential problems this ruling could launch, and respectfully urge you to re-consider the details and implementation mechanisms of the CAN-SPAM Act, in light of these concerns. Thank you for your consideration, Sincerely, Robert Hurwitz New York City