|Received:||4/14/2004 8:51:12 PM|
|Organization:||In My Hands|
|State:||Not in the US|
|Agency:||Federal Trade Commission|
I believe this will have a tremendous impact on small business who use email as a means of communicating their product or service.  Many small businesses can not afford more conventional forms of advertizing/promotion.  It is more convient and affordable for small businesses to send newsletters/educational material/promotional material via email as opposed to paper.  Furthermore small business, especially those which offer a service often depend on word-of-mouth referals. I believe it will be difficult to enforce this Act. It is my understanding; that many of the larger bulk mailers who have not already done so; will simply move their business out of North America. (Canada & the US) & continue to deluge us. It should be mandatory that all companies that do business on the 'net have a legitimate street address/phone # where a real person can be contacted. If you're legit, people should be able to get in touch with you. There is plenty of technology freely available on the 'net that allows one to SPAM. not to mention people who have nothing better to do that try to beat any rules/regs you put in effect. All it does is hurt the little guy. And we have no recourse. This is the 21st century. For many of us, we need email to run our business. You really need to differienciate between business marketing and marketing marketing. In many cases; it's a fine line between the two. I think the way the whole web is set up; it's going to be a nightmare trying to enforce the CANSPAM Act.