|Received:||4/15/2004 10:45:47 AM|
|Organization:||Studio Marketing Groug|
|Agency:||Federal Trade Commission|
I applaud your efforts to curb this problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There are problems and costs associated with this. Damage done to consumers and businesses alike. I urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage the legitimate publications available on the net. My specific concern is harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the knowing their content when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam, instead of less. I was quite surprised at the potential problems this ruling could involve, and I urge you in the strongest possible terms to reconsider its implementation in light of these problems.