|Received:||4/15/2004 5:01:18 PM|
|Organization:||HyperDisk Media Inc.|
|Agency:||Federal Trade Commission|
Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, We all hate spam but the proposed rule I believe, and I have 19 years experience with online communications, would make a bad problem, worse. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel this is just a flat-out bad idea. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems. Respectfully, David S Wilson Vice President HyperDisk Media Inc. Irvine, CA USA .