|Received:||4/15/2004 7:32:01 PM|
|Agency:||Federal Trade Commission|
Re: CAN-SPAM Act Rulemaking, Project No. R411008 !!! Merchant-specific Suppression Lists WON'T work !!! There are MANY factors that reveal that the mandatory use of suppression lists is bad for consumers, publishers and merchants. Suppression lists are not an effective way to solve any of the problems the Act is intended to address. In fact, there is SIGNIFICANT potential for their use to make those problems worse! Because of these reasons, we urge the Commission to exempt lists which operate using the principle of affirmative consent, from any possible regulations requiring the use of suppression lists.