Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 Thanks for your efforts to curb the problem of unsolicited bulk email. I am concerned about the proposed requirement for merchants to maintain suppression lists. I operate a small business that grows primarily by referals. One way to generate referals is for my satisfied customers to forward my e-mail newsletters (with some of my own commercial content) to their friends and collegues. While I maintain a strict opt in /opt out policy for my mailings, it would be too much a burden to control to whom my mailings are forwarded or to monitor a suppression list. Requirement of the use of suppression lists would undermine my ability to serve my clients and grow my business. Many people like and rely upon legitimate publications available on the net. In my opinion, inclusion of commercial material in these publications does not make them spam. A news magazine sent via US Mail is not considered junk mail because it carries advertising. I subscribed to it and the advertising is part of the package. The magazine's PRIMARY PURPOSE is commercial, yet it serves the public and gives me information I want. Regulations that put costly and unweldy reguirements on e-mail publications can hurt legitemate publishers and does not serve the public. I am sure that I am not one that CAN-SPAM was designed to put out of business, but these new regulations may have that effect. I support efforts to limit unsolicited bulk e-mail. Please consider the broader impact of these new regulations.