Comment Number: OL-104234
Received: 4/16/2004 3:44:15 PM
Organization: Pneuma Books, LLC
Commenter: Brian Taylor
State: MD
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 Dear Commissioner. I hate junk mail; especially when it is unsolicited. However, I appreciate receiving unsolicited commentary, inquiries, notifications, news, and offers that pertain to my business. And I do not care that they are commercial or transactional in regard to intent. I am a busy person and I appreciate email from vendors that remind me of their special events, services, and products or those available from others in the industry. Further, my company has an informational website that serves the writing and publishing community. We also offer free information by download and opt-in email. These emails are both commercial and transactional and I happen to know that the majority of recipients in my database of over 2000 opt-in writers and publishers appreciate the industry news; tips; info on services, products, and events that we send to them via these commercial and transactional email messages. They have requested them from me. To prevent me from sending them commercial and transactional information via email would be a censorship of my right to freely publish information and a violation of their right to that information. We live in a capitialist society where we are free to publish information. Our great economy has prospered by means of effective advertising and the marketing of product or service information. Those that want that information are free to get it from those that are free to offer it. Restricting or eliminating opt-in email as a means to marketing and business building in the private sector would be damaging to small businesses and crippling for our economy. Small business is the backbone of America. Eliminating opt-in email would be the severing of our spine. Further, it would be a step backward into the dark ages of the pre-internet communication, where information was staic and not dynamic. In my industry, there are more books published than ever before because writers and publishers have immediate access the the how-to I deliver to them by commercial and transactional email at their request. Thank you for considering the impact of this motion. Thank you for considering that the American people have a right to freely request information by email and that the American capitalist has a right to send it. Brian Taylor, Managing Partner Pneuma Books, LLC