|Received:||4/16/2004 4:12:03 PM|
|Organization:||Alliance of Cambridge Advisors, Inc.|
|Agency:||Federal Trade Commission|
Re: CAN-SPAM Act Rulemaking, Project No. R411008 I think it's great that you are addressing the huge problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. I strongly urge you to reconsider this portion of the regulations. There is so much potential damage that can be done to both consumers and businesses if suppression lists are required. Requirement of the use of suppression lists will seriously hurt many of the legitimate publications available on the net. I am referring specifically to those publishers who currently operate on a strict opt-in basis, requiring permission from consumers before adding them to any email lists. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Catherine Stegmaier, Executive Director Alliance of Cambridge Advisors, Inc.