Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I applaud your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. Regarding Subject Line Labeling, it should include a 'keyword' identifying the sender/website. The keyword should match in some way a protected keyword stored on the server used to send the mailings (or be accessible) in that way. Regarding identifying SPAM senders, the recent innovations by Yahoo to require key identification from sending servers sounds like a good idea, please consider it. I've had my email address 'spoofed', used by others to send spam when I am not the originator. Regarding Suppression Lists, I am against them, they will create an undue stress on requirements to be met by many small businesses. The reason that I am concerned, is that I have done business on the internet since 1997. There is a risk that my entire business could be lost because of the issues with making certain that SPAM is reduced. It's hurting legitimate businesses such as mine and penalizing us while those that are doing the real damage - SPAMMERS - continue on, unabated! There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Brett Simpson The Dreamtime *REDACTED PERSONAL INFORMATION*  St. Joseph, Michigan, USA