Comment Number: OL-104365
Received: 4/16/2004 6:31:14 PM
Organization: Homeworker Direct
Commenter: Trevor Greenfield
State: Not in the US
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, All of us who utilise Internet Marketing as a fundamental part of their business are well aware of the problem of unsolicited bulk email and support any moves to eradicate it for good. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. The potential problems that this ruling could involve cause me great concern, and I urge you in the strongest possible terms to reconsider its implementation in light of these problems, Yours Sincerely, Trevor Greenfield