|Received:||4/16/2004 10:00:16 PM|
|Organization:||Brilliant Commerce Corp.|
|Agency:||Federal Trade Commission|
Dear Sirs, I am in favor of curbing unsolcitied bulk email however, I personally have found that I now receive even more offensive spam than I did before the CANSPAM act. This mail does not comply with the law at all. I am concerned about the proposed requirement for merchants to maintain suppression lists. As a legitimate ecommerce merchant, I have already been greatly impacted by the spam problem. 30,000 people have asked to receive my newsletter and product promotions yet 40% of them never receive my emails due to the spam filters that have been put in place by ISP's. Although we comply with the CANSPAM act AND only mail to those who want to hear from us, the use of certain common words in our emails prevents those emails from being delivered. By instituting a general suppression list, we would incur addtional costs of compliance and would potentially lose subscribers who didn't understand what they were opting out of by adding their name to the suppression list. I fear that a suppression list would do more harm to legitimate marketers than to spammers. This has already been the case with the CANSPAM act as far as I can tell. I personally receive more spam, yet my business reaches fewer people. I urge you to reconsider implementing such a list. It would put the wrong people out of business. Sincerely, Susan Hatfield President Brilliant Commerce Corp.